Winning New Business — landing page build

Walk into every pitch with proof your competitors cannot produce.

Verified candidate and client data, role-specific case studies, and market intelligence that gets you in the door and wins the pitch.

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Most agencies pitch the same capability statement: years in market, sectors covered, a handful of past placements. Every prospect has seen that document a dozen times this week, and it tells them nothing they cannot get from any other agency. Recruiter Insider replaces assertion with independently verified data, candidate and client proof your competitors simply do not have.

A comprehensive data pack for every pitch, proposal, and tender

The new business data pack for perm and temp contract consolidates all candidate and client feedback into a single structured report covering hot topics, stage-by-stage scores, testimonials, and individual hiring manager reviews.

One slide every BD deck should have

The new business toolkit distils all hiring manager reviews into a single aggregated page showing your overall score, review volumes, and testimonial highlights, the one no-brainer slide to include in every proposal.

Insight into a prospect's competitors, not just your own pitch

Group together companies that recruit for similar roles, even if they are not direct competitors, and benchmark how their hiring managers and candidates are scoring. That insight into what their competitors are doing to secure and retain talent is a genuine reason to get a meeting.

Defeat the "culture fit" excuse with data, not argument

Most clients cannot actually describe their own culture well, which is why "we don't think they'll fit" is such a common knock-back. A full page of culture-specific scores lets you show, not argue, that you understand and pitch their culture accurately.

Role-specific proof at nineteen data points per page

Case studies aggregate candidate and client feedback by job title group, presenting independently verified data specific to the roles a prospect is recruiting for, nineteen distinct data points across a single page.

Case studies that attract candidates, not just clients

The same job-title case study works both ways: show clients what you deliver, or show candidates in that exact role what it is like to be placed by you, real proof when you are short of candidates, not just short of clients.

Know exactly who to target next

Search job boards for the roles your case studies cover, identify who is actively advertising them, and approach with the proof already in hand, a simple way to turn your strongest data into a target list.

Convert completed placements into targeted prospecting assets

Every completed hiring manager review can be exported as a formatted one-page PDF presenting stage-by-stage scores alongside the client testimonial, direct evidence of how a near-identical process was managed.

Pre-empt the "we don't work with agencies" objection

Drop two or three score combo data points straight into a first outreach email, what clients actually say about working with you, before the objection even has a chance to land.

Replace assertions in proposals with independently verified scores

Integrating score combo data points alongside written content in proposals and tenders replaces unsupported claims with candidate and client verified evidence, materially strengthening the submission.

A leave-behind that positions you as a market authority

A sector benchmarking report with AI-generated insights on every page provides a leave-behind of genuine value to the prospect, one likely to be shared internally well beyond the initial meeting.

Shift the conversation from price to service quality

Presenting aggregated scores, individual hiring manager reviews, and role-specific case studies within a single meeting reframes the conversation around verified quality, making price a secondary consideration.

A passive BD channel that works while you are not pitching

A public landing page, linked from your email signature or LinkedIn featured section, shows twelve months of verified scores and testimonials to anyone checking you out, generating inbound and validating every outbound claim at the same time.

An evidence base that compounds in value over time

Every completed placement, review, and testimonial strengthens the platform's evidence base, a compounding advantage over agencies relying on assertion alone.

AI-generated insights on every page, ready before the meeting

Every report page carries AI-written insights drawn from the underlying data, so you walk in with the analysis already done rather than reading raw scores cold in front of a prospect.

Recruiter Insider Academy

A certification mark you can put straight into a pitch

Every Academy certificate is uniquely referenced and downloadable on completion, built to double as a business development tool. Putting certified consultants in front of a prospect, alongside their verified scores and testimonials, gives you one more independently backed reason to win the business over an agency that cannot make the same claim.

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"The ability to convert positive feedback into social endorsements strengthens our external positioning and provides highly credible proof points in client conversations."
— Brunel, global recruitment and workforce solutions

One client simply took a screenshot of their case study report and sent it to a prospect who had gone quiet after an earlier, unanswered email. That screenshot alone was enough to get a meeting booked.

— Recruiter Insider client

Frequently asked questions

What is in the new business data pack?

A structured report for perm and temp contract recruitment that consolidates all candidate and client feedback into one document, covering hot topics, stage-by-stage scores, testimonials, and individual hiring manager reviews, ready to use in a pitch, proposal, or tender.

How can client benchmarking help me win new clients, not just manage existing ones?

Group together prospects or similar companies in the same talent pool, even if they are not direct competitors, and produce a report showing how their hiring managers and candidates are scoring. That insight into what their competitors are doing to secure and retain talent gives you a genuine, credible reason to ask for a meeting.

How do case studies actually work?

The platform groups candidate and client feedback by job title, once three placements exist for that group, into a structured report. It can be used to pitch clients on a specific role type, or to attract candidates in that same role, with nineteen distinct data points available on a single page.

What is a score combo, and how is it used in new business?

A score combo is one of several pre-built formats pairing related platform questions into a branded data point. In outreach or proposals, two or three score combos dropped into an email or document replace a written claim with independently verified evidence.

How do I handle a prospect who says they don't work with agencies?

Most prospects who say this already work with another agency, which is exactly why the objection exists. Leading with two or three verified score combo data points in your first follow-up, what clients actually say about working with you, gives them a reason to respond that a generic capability statement cannot.

Can I use this data to find new prospects, not just pitch existing ones?

Yes. Search job boards for the specific roles your case studies cover, identify who is actively advertising them, and approach with the matching case study already in hand as proof of your track record in that exact role type.

Which single slide should go in every BD deck?

The aggregated "what our clients say about us" page from the new business toolkit, your overall score, review volumes, and testimonial highlights in one place, is the most straightforward, highest-impact slide to include in any proposal.

How does this help with the "culture fit" objection?

Most hiring managers struggle to articulate their own culture clearly, which is why "we don't think they'll fit" is such a common reason for rejecting a candidate. A dedicated culture data page lets you demonstrate, with verified scores, that you understand and represent their culture accurately rather than arguing the point.

Can the Academy certificate help win new business as well as train consultants?

Yes. Each Academy certificate is uniquely referenced and downloadable, and is designed to be used externally as a business development tool. Putting certified consultants in front of a prospect alongside their verified scores gives you one more independently backed reason to win the business.

See your own data turned into your next pitch.

Speak to our team about turning verified candidate and client feedback into the case studies, benchmarking reports, and proposal-ready data your competitors cannot match.

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