The true testimonial of an exceptional candidate experience
Having spoken to 100’s of agencies across Australia, Hong Kong, Singapore, New Zealand, and the UK, the one consistent theme from a marketing perspective is new, original and useful content is difficult to source on an on-going basis.
What I typically hear from Marketing Directors/Manager and owners of agencies, is chasing or harassing a consultant for a testimonial or case study from a candidate or client is like trying to lick your elbow, fun to try for a short while, you soon realise the exercise is futile.
We all know that people ask for references, a good word of mouth or some sort of evidence to validate how good your service is, yet this gets lost when the thought of doing something that won’t lead to an immediate dollar is considered.
The candidate and client experience you provide plays the single largest role in your ability to source testimonials without even asking (well ok, that is the case for Recruiter Insider clients).
Based on analysis from over 4,000 testimonials in the last 12 months, it should come as no surprise that the higher score you achieve (Recruiter Insider scores are reviewed out of 100), the greater chance you have of receiving a testimonial.
What is surprising though is the difference a few points here and there can make. A result between 65-70 would see you with only a 12.77% chance of a testimonial, the difference in providing a great candidate experience of 100, means your chance of a testimonial jumps by 282%.
Whilst most would see 80/100 as a positive result, a score of 80-85 means you only have a 17.73% chance of collecting a testimonial from a candidate. That’s a staggering 204% less of an opportunity than a great candidate experience of 100.
At the other end of the scale are those who will provide you constructive feedback based on a poor experience. The worse the engagement, the more likely they are to provide you with constructive if not negative feedback.
The real testimonial winner though is when you can score 95+, on average 33% of candidates will leave you a testimonial.
There is a lot to be said about providing a good candidate experience. What the data shows is that a lot can be gained from providing an exceptional candidate experience.
So to every marketing director/manager, agency owner and director, do you want to provide a good candidate experience or an EXCEPTIONAL one?