Recruiter review platform shines spotlight on consultants' skills
A new recruiter review platform is reporting positive feedback after making some big changes to their original business models.
Recruiter Insider has evolved into a professional development tool for recruiters, signing up agencies including Chandler Macleod, FutureYou, Morgan Consulting and Smaart Recruitment so far.
Originally conceived as a public review site targeting candidates, founder Justin Hillier says his model completely changed after his participation on web series The Movement, which pitted entrepreneurs from different continents against each other in a 'Shark Tank' style competition.
Hillier, who made it to the second of three rounds of the contest, described the experience as "transformational", and changed his whole business strategy during the course of three-to-four days, also picking up investment from two advisors on the show.
The overwhelming feedback from industry and business experts at the time was to put more effort into researching what the market needs before developing the platform, and as a result the site now operates as a private platform targeted at agency leaders, focused on identifying areas for consultants' improvement based on candidate feedback about their recruitment experience.
Some 15 months of seeking input from industry resulted in 90 different feedback questions related to perm, temp and executive recruitment, with feedback surveys sent automatically at distinct points of the process – assessing, for example, how well the candidate thinks their recruiter prepared them for interview or helped with their CV – providing a holistic view of the consultant's skills.
Hillier told Shortlist this approach has a few benefits: feedback is sought instantly and automatically during the process, allowing for personalised forms while cutting admin time; and responses are related to the consultants' abilities rather than being coloured by how the candidate feels about their job success.
Recruitment managers then can clearly see the areas in which consultants need to improve, with gamification elements and benchmarking tools also letting consultants compare themselves (anonymously) to their peers.
The site has so far integrated with JobAdder and Bullhorn, and has collated more than 600 candidate reviews since launching about eight weeks ago. Some 500 consultants are on the site and Hillier is aiming for 3,000 by year-end.
This article was published today in Australia’s leading recruitment industry newsletter, Shortlist, on 12th April 2018.